Google Field View

McDonald's

Couverture Google Field View

We all know where McDonald’s food ends up.

But rarely where it begins.

While McDonald’s has been working with French farmers for decades, most people never get to see the farms behind the products they eat every day.

So we created Google Field View.

By mapping McDonald’s partner farms with 360° cameras mounted on tractors, we let anyone virtually wander through the fields and discover exactly where their food comes from.

Google Field View
Google Field ViewGoogle Field View
Google Field ViewGoogle Field ViewGoogle Field View
Google Field ViewGoogle Field ViewGoogle Field View
Google Field ViewGoogle Field View
Client: McDonald's Agency: TBWA\Paris Project: Proposed Concept Chief Creative Officer: Faustin Claverie Creative Director: Corentin Salignat Art Director: Felix Girard Copywriter: Jules Sacchi

Tourne ton téléphone