Office Delivery

With a 9 billions euros market at stake in France,

Home Delivery has become a major battle for the food industry.

But there’s one small detail hiding in plain sight: everybody’s talking about “Home Delivery”. Yet, more than 30% lunches are eaten… At work.

So, to reinforce its leadership in delivery and make McDonald's France the top-of-mind brand for meals at work, we decided to launch Office Delivery.

A campaign built entirely for the office, at the office.