Engineered For Whatever

The outdoors can be beautiful. It can also be cold, wet, brutal, unpredictable and occasionally a complete pain in the ass.

For its new global platform, Columbia brought back the irreverent spirit that made the brand famous in the ’80s and ’90s: gear designed to handle whatever nature throws at you.

Our job was to make that attitude speak French. So we turned Engineered for Whatever into a nationwide campaign, with locally crafted lines as unpredictable as the outdoors itself.